Hellen He
Hi, I’m Hellen, founder of SwiftForce. I’m passionate about simplifying retail with smart self-service POS solutions. Let’s create a smarter future together!

Hellen, Founder of SwiftForce Intelligent Equipment Co. Ltd.
Hellen is a pioneering expert in the intelligent equipment industry and the visionary Founder of SwiftForce Intelligent Equipment Co. Ltd. With over 12 years of sales and management experience, including 8 years dedicated to the smart device sector, Hellen has established a strong reputation for driving innovation and transforming traditional retail through cutting-edge technology.
Hellen’s passion for technology ignited in her youth, leading her to pursue a degree in Computer Science at China University of Mining and Technology. During her university years, she was actively involved in the research and development of smart devices. It was during her professional journey that she recognized the significant gap between traditional retail and emerging technologies, prompting her to take action and revolutionize the industry.
In 2020, Hellen founded SwiftForce with a clear mission: to develop efficient POS self-service solutions that enhance customer experience and streamline operations. Despite facing challenges related to funding, team building, and technological advancement, she remained committed to innovation and fostering a collaborative corporate culture. Under her leadership, SwiftForce has gained significant market recognition and has become a trusted partner for numerous merchants and satisfied customers. Today, Hellen stands as a leader in the industry, continuously exploring the forefront of technology, with the aspiration to position SwiftForce as a global leader in self-service solution provision.
Company Mission:
To enhance customer life and work efficiency through innovative smart technologies, driving digital transformation across various industries.
Company Values:
Innovation, Integrity, Teamwork.
Company Vision:
To become the world’s leading provider of intelligent technology solutions, creating a more efficient and convenient future for our customers.
Expertise:
Smart Device Development
Sales and Management
Digital Transformation Strategies
Team Building and Leadership
Customer Experience Innovation
Education:
Bachelor’s Degree in Computer Science, China University of Mining and Technology
Achievements:
Successfully launched and scaled SwiftForce to market presence in multiple regions.
Developed unique POS self-service solutions that cater to diverse business needs.
Built a strong, collaborative team culture that emphasizes innovation.
Published Articles:
“Bridging the Gap: Traditional Retail and Technology Integration”
“The Future of Self-Service: Technology Trends to Watch”
“Innovative Solutions for a Rapidly Evolving Market”
Speaking Engagements:
“Shaping Tomorrow’s Retail with Smart Solutions” at the Global Retail Conference, 2022
“Revolutionizing Customer Experience through Technology” at the Smart Devices Forum, 2023
“The Power of Team Collaboration in Tech Innovations” at the Tech Leadership Summit, 2023
Table of Contents
All articles
- What is a Kiosk? Types, Benefits, & How to Choose One for Your Business
- What Are Self-Service Kiosks? Everything You Need to Know About USPS Solutions
- What Is a Handheld POS System and Why Your Business Needs One
- The Ultimate Guide to Smart Scales: Features, Accuracy, and the Best Models for 2024
- Best Desktop All-in-One POS Systems for Businesses: Reviews and Buying Guide